"From 1925 to 1936,an automobile manufacturer use the Tour Eiffel as a giant billboard,
putting his name in giant, luminous letters on the four sides of the monument.
Who was it? ...Citroen.....Renault....Peugeot...????"
A very good question indeed.... It was Monsieur André Citroën who, in 1925 had the "luminous" idea to advertize his automobiles by using the Eiffel tower as a humongous billboard....
The Citroën factories were located barely one kilometer from there, on the same side of the river seine... The place is now called the Parc André Citroën...
Nevermind the kick ass light show..... the light display in 1925 must have been downright stunning!
Thank you GC!!!!
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